L’ Shanell + Co. transcends traditional event planning by crafting impactful experiences that blend innovation & strategy. 

As an award-winning team, we specialize in creating tailored, world-class events, marketing, and gifting solutions aligned with your business goals. 

Partnering with brands across a diverse range of industries, we seamlessly integrate with our clients’ teams to deliver success—whether generating leads, motivating performance, enhancing brand awareness, celebrating achievements, or cultivating collaboration. 

With nearly two decades of expertise

We’re committed to high-impact experiences that:

  • Elevate your brand
  • Deepen your relationships
  • Fuel your business
  • Engage your audience &
  • Inspire growth
GET TO KNOW US

SMALL BUSINESS

EXECUTIVE ASSISTANT

HUMAN RESOURCES TEAM

SALES DIRECTOR

Marketing Manager

Juggling corporate events alongside myriad other responsibilities

aiming to entertain clients or motivate employees, but lacking the bandwidth for event execution

focused on celebrating employee achievements without getting bogged down in event logistics

tasked with organizing flawless events, yet striving to maintain focus on other critical tasks

concentrated on brand development and in need of a partner to actualize your vision

…we possess the expertise and experience to not only meet your needs but exceed them. Let us take you exactly where you want to go—and further.

We exist to support the people behind the programs — the internal teams, department heads, and founders responsible for making it all happen. You’re navigating competing priorities, limited resources, and high expectations, often without recognition. That’s where we come in. As a strategic partner, we bring structure, clarity, and execution to your vision. Whether you're leading a national sales meeting, managing a brand rollout, or curating a leadership retreat, we make sure everything runs smoothly—so you can lead with confidence and deliver with impact.

Whether you’re a:

WE FOCUS ON THE DETAILS, SO YOU DON'T HAVE TO

EXPLORE OUR IMPACT

Our creative event, marketing, and gifting solutions reduce costs, save time, and mitigate risks, ensuring your success at every step. We orchestrate meetings and events that leave a lasting impression, exceed expectations, and achieve your business goals.

HOW WE CAN HELP

Strategic events that capture your brand and leave a lasting impact.

Meetings + Events Management

Strategic branding and targeted marketing that drives engagement.

MARKETING + CREATIVE

Surprise and delight with memorable gifts that embody your brand's values.

BRANDED GIFTING

Let's build an experience that's impossible to forget.

the brand experience

At L’ Shanell + Co., we redefine event planning by turning your vision into an extraordinary experience that resonates, engages, and inspires. Working with us means partnering in a seamless collaboration where your goals are our blueprint, and your success is our mission. Ready to transform your next event? Let’s create something unforgettable together.

Embark on a journey where every detail is meticulously curated, and every moment is crafted with care.

YOUR NEXT EVENT, REDEFINED

by l' shanell + co

The Industry Leadership Summit was a multi-day, multi-location event designed to bring together insurance and auto industry professionals for an unforgettable networking and education experience. 

Held at two stunning locations—the Four Seasons Resort The Biltmore Santa Barbara and Sunstone Winery in Santa Ynez—the summit seamlessly blended business with breathtaking environments.

The Four Seasons hosted both the welcome reception and the closing event, offering coastal elegance with panoramic views of the Pacific Ocean, while Sunstone Winery delivered a magical evening in the vineyards for a private dinner.

Meticulous attention to detail and flawless execution turned this summit into an extraordinary opportunity for networking and collaboration among industry leaders.

CASE STUDY:
Industry Leadership Summit

  • 2 Iconic Locations
  • A Premier Networking & Educational Experience
  • Guests from Across the Country

Kind Words, Real Impact

a reputation for excellence

"Everything was perfect & extremely professional!"

L' Shanell provided event services a week before the big event and she quickly organized everything from the vendors to the venue! The event took place at Carnivale and included a band, DJ, comedian, etc., and she worked with all the vendors to ensure that they arrived promptly and were compensated. All I had to do was arrive at the venue and enjoy myself! She handled all the small details. I had an excellent stress-free event! We love to throw stellar events, and frequently hire event coordinators, but she was by far the best I've worked with! Hire her, you won't regret it!

"All I needed to do was to show up and shoot."

I would like to thank my partner in crime, Ms. Latoya Shanell, for all the sleepless nights planning this event. I don't always put my trust in people but there's something special about you, that everyone feels who has been around you for any length of time. You are really great at what you do, and know that any event that I may have in the future, your name will be at the top of the list. You are truly worth your weight in Gold. It's funny how serious of a business person you are and at the same time knowing when to let your hair down. What you did last weekend was incredible and I'm so thankful to have you as the nucleus of this event. They say one must work to reach perfection, so you must be proud of yourself for pulling this off. Words cannot express how I feel right now. And no... I have not said thank you enough. Thanks again for being perfect.

"Her reach for a high level of achievement are unmatched"

Latoya has sourced, planned and executed large corporate conferences on behalf of AAA and led a team of 4-5 onsite event support staff. She is an extremely positive, conscientious, trustworthy and organized professional meeting planner. I am continually impressed with her knowledge, experience and ability to remain calm during stressful situations. Her integrity and responsibility, as well as her reach for a high level of achievement and excellence are unmatched. Latoya is truly a team player and always represents herself in a professional and articulate manner. Latoya's partnership has been an invaluable and tremendous asset to us.

"Release & relax because you will be in great hands"

We enjoyed working with L'Shanell + Co. to coordinate the Natural Hair Bridal Couture Fashion Show with Grammy and aware-winning artist Dwele for our launch event! L'Shanell was very professional and thorough. We recommend her services for your next event. Release and relax because you will be in great hands with L'Shanell!

"Thank you L'Shanell + Co. for taking on the call to ensure our fashion productions of the Black Fashion Week USA Events were a total success this year!"

"These two powerhouses really kept me together."

Latoya Shanell and her team made everything run smoothly for my annual fundraising event and made sure each guest and made sure each guest was warmly welcomed.

From concept to execution, we’ll be there to handle it all

Share your vision and leave the rest to us

INQUIRE NOW